Fragile ! (Campaign)
Fragile! Handle with care! Important item! Safety first!
- Digital art
- 15s
- 2024
- Cinema 4D.Zbrush, Octane Render
Fragile! Handle with care! Important item! Safety first!
- Digital art
- 15s
- 2024
- Cinema 4D.Zbrush, Octane Render
城市冷静时刻：冷萃茶夏季 Campaign
Drink First. Extra Ice. A Summer Campaign for Cold Brew Tea
饮茶先啦，冰的！
一个献给城市年轻人的冷静提案。
面对通勤高温、节奏混乱、情绪焦躁的盛夏时刻，我们提出一个简单的 ：
先喝一口冰茶吧。
炎热的盛夏，情绪容易起飞、内心摇摆不定。
但茶不会催促你冷静，而是轻轻一晃，就让你稳住节奏。
本次夏季 campaign「饮茶先啦 · 冰的」，聚焦18–50岁之间的城市生活者，尤其是身处高温、情绪高压、节奏过快生活中的他们。
选用冷萃茶作为媒介，尝试带来一种——身体的冰凉感 + 内心的短暂停靠 + 视觉的小小荒诞，从感官出发，回应都市人「既想热烈又想躲进冰箱」的情绪。
本次 Campaign 用动态视觉语言和“荒诞但真实”的夏季场景，呈现三个限定口味冷泡茶。每一款茶都搭配一件承载中式美学的茶器，在轻微脱轨的构图中，描绘年轻人日常中的“不稳定”时刻，
但它们都“没碎”。就像你，也能稳得住
Drink first. Extra ice.
This is a seasonal campaign crafted for urban youth living
through the chaos of summer.
Targeting 18–50 year-olds navigating between the fast-paced work life and emotional turbulence, the campaign offers a chilled pause , literally
through a cup of iced tea.
When the city feels too hot, time feels unstable, and everything’s
shaking a little too hard , just sip.
Each cold brew tea is presented with surreal, playful, yet elegant 3D visuals. Paired with three iconic Chinese tea vessels, the teas fall, spill, float, but never break.
Like you, shaken, not shattered.
一个献给城市年轻人的冷静提案。
面对通勤高温、节奏混乱、情绪焦躁的盛夏时刻，我们提出一个简单的 ：
先喝一口冰茶吧。
炎热的盛夏，情绪容易起飞、内心摇摆不定。
但茶不会催促你冷静，而是轻轻一晃，就让你稳住节奏。
本次夏季 campaign「饮茶先啦 · 冰的」，聚焦18–50岁之间的城市生活者，尤其是身处高温、情绪高压、节奏过快生活中的他们。
选用冷萃茶作为媒介，尝试带来一种——身体的冰凉感 + 内心的短暂停靠 + 视觉的小小荒诞，从感官出发，回应都市人「既想热烈又想躲进冰箱」的情绪。
本次 Campaign 用动态视觉语言和“荒诞但真实”的夏季场景，呈现三个限定口味冷泡茶。每一款茶都搭配一件承载中式美学的茶器，在轻微脱轨的构图中，描绘年轻人日常中的“不稳定”时刻，
但它们都“没碎”。就像你，也能稳得住
Drink first. Extra ice.
This is a seasonal campaign crafted for urban youth living
through the chaos of summer.
Targeting 18–50 year-olds navigating between the fast-paced work life and emotional turbulence, the campaign offers a chilled pause , literally
through a cup of iced tea.
When the city feels too hot, time feels unstable, and everything’s
shaking a little too hard , just sip.
Each cold brew tea is presented with surreal, playful, yet elegant 3D visuals. Paired with three iconic Chinese tea vessels, the teas fall, spill, float, but never break.
Like you, shaken, not shattered.
清_佚名_柳荫斗茶图
Tea Contest under the Willow Shade
Qing Dynasty, Anonymous
三款限定冷泡新品，分别搭配了三件别具代表的的茶具：
- 葵口杯 -
菊花普洱：在笼中洒落，回应通勤焦虑
- 压手杯 -
白桃乌龙：翻盆而出，模拟突如其来的情绪小崩溃
- 果盆 -
茉莉龙井：腾空而起，留下一地轻盈
- Chrysanthemum Pu-erh: a spill from the birdcage, just like your rush hour nerves.
-
White Peach Oolong: a dramatic flip from the fruit bowl, for when life gives you tiny meltdowns.
- Jasmine Longjing: floating mid-air — because sometimes, lightness is all you need.
︎︎︎ Back to Office. NExt.︎︎︎
WIP
